Story Smart: Using the Science of Story to Persuade, - download pdf or read online

By Kendall Haven

This one of a kind e-book unearths the secrets and techniques of a story's energy to cajole, motivate, effect, and to teach.

• indicates the best way to use the facility of tale to get your message throughout in any medium or venue

• Explores the convergence of the neural technological know-how of tale with the artwork of communique to bare the facility of words

• presents assistance, ideas, and methods for structuring your tales for the main impact

• finds the typical verbal exchange pitfalls to avoid

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Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach by Kendall Haven

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