Roland Fiege's Social Media Balanced Scorecard: Erfolgreiche Social PDF

By Roland Fiege

Die Investitionen in Onlinemarketing steigen kontinuierlich, so auch die Werbung in sozialen Medien. Bisher ist es allerdings schwierig, Reichweite und Wirkung sozialer Medien zu messen und die Wertschöpfung zu ermitteln, die das advertising im Bereich sozialer Medien auf die wesentlichen Unternehmensziele wie Umsatzentwicklung, Konversionsereignisse und Kundenzufriedenheit hat. Das Buch stellt einen Ansatz vor, durch den Einsatz der Social Media Balanced Scorecard und der method Map strategische enterprises- und Marketingziele auf messbare operative Ziele herunterzubrechen. Durch das vorgestellte Konzept kann ein functionality dimension für Marketingmaßnahmen im Social internet implementiert werden und so die Verteilung des Marketingbudgets optimiert und die Wirksamkeit für Entscheider nachvollziehbar werden.

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Social Media Balanced Scorecard: Erfolgreiche Social Media-Strategien in der Praxis (German Edition) by Roland Fiege


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