Download e-book for iPad: Postfeminist Celebrity and Motherhood: Brand Mom (Routledge by Jorie Lagerwey

By Jorie Lagerwey

This publication analyzes the intersections of superstar, self-branding, and "mommy" tradition. It examines how photos of megastar mothers enjoying types of themselves on truth tv, social media, gossip websites, and self-branded shops negotiate the advanced calls for of postfeminism and the present style for heroic, hard work in depth parenting. The cultural regime of "new momism" insists that ladies be specialist in either affective and fiscal hard work, generating loving households, self-brands in keeping with emotional connections with shoppers, and profitable saleable commodities. effectively developing all 3: a self-brand, a mode of motherhood, and profitable gross sales, is represented because the in simple terms route to fulfilled grownup womanhood and citizenship. The e-book interrogates the classed and racialized privilege inherent in these good fortune tales and appears for methods that the types of branded motherhood represented as mess ups may possibly open an area for a extra inclusive emergent feminism.

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Postfeminist Celebrity and Motherhood: Brand Mom (Routledge Research in Cultural and Media Studies) by Jorie Lagerwey


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