Digital and Social Media Marketing: A Results-Driven by Aleksej Heinze,Gordon Fletcher,Tahir Rashid,Ana Cruz PDF

By Aleksej Heinze,Gordon Fletcher,Tahir Rashid,Ana Cruz

Digital and Social Media advertising and marketing: A Results-Driven Approach is an exhilarating new industry-led, research-informed and results-driven consultant to electronic trade. Its examples draw from SMEs and from Europe to supply a special standpoint for these studying approximately electronic advertising and marketing and, having been constructed in shut collaboration with the hunt Engine advertising and marketing exchange organization (SEMTA), it's a trustworthy resource of triumphing criteria for practitioners on the innovative in their trade.

Unlike different electronic advertising texts, this obtainable textbook supplies specified attention to the moral demanding situations raised via an more and more electronic international. both detailed is the book’s electronic enterprise adulthood version, which bargains agencies a transparent roadmap for figuring out their relative degrees of know-how adoption.

Embracing the real spirit of electronic and Social Media advertising and marketing, the publication may be the first of its style during this box with electronic studying fabrics, case reviews and workouts to be had in a helping sizeable Open on-line path (MOOC). The MOOC will improve beginners’ adventure and create an interactive foreign studying community.

This e-book will supply a palms on, available and consumer pleasant platform to show talents and information into strategic virtue. excellent for postgraduate novices, teachers drawn to delivering a different and updated studying adventure and for SMEs and practitioners aiming to be on the leading edge of electronic and Social Media advertising.

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Digital and Social Media Marketing: A Results-Driven Approach by Aleksej Heinze,Gordon Fletcher,Tahir Rashid,Ana Cruz

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