Paula Ladenburg Land's Content Audits and Inventories PDF
By Paula Ladenburg Land
Content Audits and Inventories, by way of veteran content material strategist Paula Land, exhibits you ways firstly a list, scope and plan an audit, overview content material opposed to company and person ambitions, and stream ahead with a collection of valuable, actionable insights.
This functional, tactic-filled instruction manual walks you thru establishing and working a listing utilizing an automatic instrument, atmosphere the degree for a winning audit. particular audit strategies addressed comprise auditing for content material caliber, functionality, worldwide concerns, and felony and regulatory matters. additionally, you will do a aggressive audit and contain personas into an audit. tips about proposing audit effects to stakeholders can assist you convey powerful strategies.
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Content Audits and Inventories by Paula Ladenburg Land