Paula Ladenburg Land's Content Audits and Inventories PDF

By Paula Ladenburg Land

Successful content material method initiatives commence with an intensive evaluation of the present kingdom of all content material resources: their volume, sort, and caliber. starting with a data-rich content material stock and layering in a qualitative evaluate, the audit approach permits content material vendors and company stakeholders to make educated decisions.

Content Audits and Inventories, by way of veteran content material strategist Paula Land, exhibits you ways firstly a list, scope and plan an audit, overview content material opposed to company and person ambitions, and stream ahead with a collection of valuable, actionable insights.

This functional, tactic-filled instruction manual walks you thru establishing and working a listing utilizing an automatic instrument, atmosphere the degree for a winning audit. particular audit strategies addressed comprise auditing for content material caliber, functionality, worldwide concerns, and felony and regulatory matters. additionally, you will do a aggressive audit and contain personas into an audit. tips about proposing audit effects to stakeholders can assist you convey powerful strategies.

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Content Audits and Inventories by Paula Ladenburg Land


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